“Capitalism has increasingly become the prevalent authority in how our society functions, often at the expense of the planet’s ecosystems. To capture this phenomenon, we propose a visual representation that reduces nations to their currencies, stripping away the most immediate casualty of this process: our oceans. In this reimagined world map, the absence of the seas causes the continents to collapse into a singular, unified mass - an abstract financial map of the New World. Ironically, this apocalyptic scenario - a reflection of our current trajectory - is handmade into a plush, comfortable rug to sit on."

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-Julien De Smedt, describing the concept behind his ‘Financial Crush’ Rug, the first in his new series with Urban Fabric.

Each rug in the collection is not only a visual masterpiece but also a thought-provoking piece of social commentary. Drawing inspiration from mapping, anthropology, economics and politics, these designs invite reflection on the trajectory of our society - exploring themes of capitalism and environmental responsibility.

With abstracted mapping patterns, dynamic textures, and striking color palettes, De Smedt's rug designs offer a blend of artistic expression and meaningful storytelling.

THE FINANCIAL CRUSH RUG